CV

Senior B2B SaaS product marketer who takes propositions from research to revenue. Led products through ICP definition, positioning and launch across public sector, healthcare and customer experience; generated £250k in pipeline and previously built a marketing function from first hire to a three-person team. Based in Manchester. Reach me at hello@damianpickett.com or on LinkedIn.

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Experience

SmartSurvey

UK-hosted survey, feedback and experience-management SaaS for regulated organisations

Senior Product Marketing Manager

Nov 2025 · now

Product Marketing Manager · promoted within 14 months

Sept 2024 · Nov 2025
  • Set the product marketing agenda across public sector, healthcare and customer experience, partnering directly with founders and leaders across product and sales on positioning, launches and commercial programmes.
  • Took SmartCE, a citizen-engagement proposition, from market research to launch: defined ICPs and personas, built the positioning and messaging, then ran GTM campaigns and direct outreach that generated £250k in pipeline.
  • Led the Patient Experience and NHS Friends and Family Test launches; now run the migration programme targeting £1.2m in revenue uplift and lead product events averaging 500 attendees.
  • Launched AutoCategorise, an AI thematic-analysis feature, translating complex capability into a product walkthrough, interactive demo and ROI calculator.

Invevo

B2B receivables and credit-management SaaS

Head of Marketing · joined as first marketer in March 2022

July 2022 · Aug 2024
  • Progressed from first marketer to leading the function within four months; hired a marketer and designer and built a three-person team around the growing business.
  • Established the company's marketing foundations across brand, product marketing and GTM, then took the proposition into market through WCCE Dublin, SSOW London and a CICM content partnership.

Marketing Specialist, KLTaylor Marketing

March 2021 · May 2022
  • Designed client marketing systems, led SEO across three accounts, and managed the FSHP association account through its 55th Annual Meeting in Orlando.

Content Producer, Studio68

June 2019 · Jan 2020
  • Created brand and content strategy for Stretford Paddock as its YouTube channel reached 400,500 subscribers within a year of launch.

Earlier media and customer experience: journalist placement at Manchester United (2019); club videographer, FC United of Manchester (2018 to 2019); Walt Disney Company cast member alongside university (2015 to 2019).

Education

Broadcast Journalism, University of Salford (MediaCityUK)

2017 · 2020

Core capabilities

Positioning and messaging Go-to-market strategy Product launches Customer research ICPs and personas Sales enablement Competitive intelligence Content and brand