Timeline
From the touchline to product marketing. The thread is story, craft and the person on the other side.
2025
Senior Product Marketing Manager, SmartSurvey
November 2025Promoted to senior after leading end-to-end launches across public sector and healthcare. Direct outreach and campaigns around the new products generated £250,000 of pipeline.
2024
Joined SmartSurvey
Product Marketing Manager · September 2024Joined to own product marketing from research and positioning through launch and sales enablement. The work grew to include the AI feature AutoCategorise, SmartCE for citizen engagement, healthcare products and DigiGov.
2022
Invevo
Founding Marketer, then Head of Marketing · March 2022 to August 2024Joined as Invevo's first marketer, ran the department alone and was leading the function four months later. Hired a marketer and designer, then built the positioning, messaging and go-to-market system around the growing product.
2021
KLTaylor Marketing
Marketing Specialist · March 2021 to May 2022Built client marketing systems, directed SEO across three accounts, and ran the FSHP account through its 55th Annual Meeting in Orlando. Different clients, short cycles and no room for vague briefs.
2019
Studio68
Content Producer · Northern Quarter, ManchesterWorked on the brand and content strategy behind Stretford Paddock as it reached 400.5K YouTube subscribers within a year of launch. Wrote, directed, edited and designed.
Manchester United
Journalist · November to December 2019A short journalism placement inside a global football club, and a close look at what scale does to a publishing operation.
2018
FC United of Manchester
Club Videographer and Producer · October 2018 to March 2019Filmed and produced matchday coverage for the fan-owned club. Small crew, real deadlines and no second take.
2017
University of Salford
Broadcast Journalism · 2017 to 2020, MediaCityUKBroadcast journalism turned instinct into method: find the story, check it twice and file on deadline.
2015
The Walt Disney Company
Cast Member · 2015 to 2019Four years on the shop floor while studying. Long before I had the language for experience design, I was learning what staging, standards and small details do to a visit.
Also true
A Yank Manc (an American in Manchester), the son of a preacher man, one state short of all fifty, a padel enthusiast, and a sadly loyal Manchester United and Ferrari fan.