Work

I lead product marketing across public sector, healthcare and customer experience for the UK's survey platform. I take products from market research and positioning through launch, sales enablement and pipeline.

• Launched SmartCE, SmartSurvey's citizen engagement product for the public sector. Researched the market, ideal customer profiles and personas before building the positioning, messaging and go-to-market campaign.
• Led launches for Patient Experience and Friends and Family Test products in healthcare, translating sector and product research into demos, documents, campaign assets, sales tools and web pages.
• Partnered with product, design and marketing to launch AutoCategorise, an AI thematic-analysis feature, supported by a walkthrough, interactive demo and ROI calculator.
• Moved new products from idea to market alongside the product team in a few months, then built the campaign and funnel around them. Direct outreach and campaigns generated £250,000 of pipeline.
• Run the user migration programme targeting £1.2 million in revenue uplift, and lead product events with audiences averaging 500.
• Own SmartSurvey's presence at DigiGov, bringing the public-sector story to buyers in 2025 and 2026.

Read the SmartCE launch story →

Selected proof: SmartCE ↗ · AutoCategorise ↗ · NHS FFT ↗ · Writing ↗

I joined Invevo as its first marketer, ran the department alone, then hired a marketer and designer. In four months I went from first hire to Head of Marketing, building the function as the product evolved.

• Built the foundations across brand, product marketing and go-to-market: positioning, messaging, launch practice, sales enablement and the operating rhythm behind them.
• Worked with the founders to sharpen Invevo's position and turn their point of view into a consistent market narrative.
• Created an agile go-to-market process that moved work from idea to live campaign quickly, with product, sales and service delivery involved from the start.
• Made the events feel like the company. At SSOW, a media wall and neon sign replaced the standard booth, while two talks took customer proof to more than 100 shared-services leaders.
• Built repeatable proof around the product through webinars, customer stories and an e-book distributed through Invevo's CICM partnership.

invevo.com ↗

Agency work gave me range. Studio work gave me pace. Both made the deadline real.

• Ran marketing communications at KLTaylor for the Florida Society of Health-System Pharmacists, including helping host its 55th Annual Meeting in Orlando.
• Designed the marketing systems behind the client work and directed SEO across three accounts: rankings up, organic traffic up.
• Worked on brand and content strategy at Studio68 for the Stretford Paddock YouTube channel, which reached 400.5K subscribers within a year of launch.
• Learned to switch mediums without losing the story: copy, video, design and distribution all had to point the same way.